Advertising vs Public Relations

Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.Publicity and PR also help create identities and connect with target audiences. The most fundamental difference between them is that advertising space is paid while public relations results are earned by providing information in the form of press releases and pitches to the media. You'll need to buy online banner ad space, for example, but you can sell a story to a news outlet. There's also something called 'own' media which is the content you 're creating for your website, or photos and videos you 're producing for social media. Now let's get to the nitty gritty, and explore some of the other factors that make these two avenues very different from each other: Target: While companies and organizations are creating advertisements that target potential customers primarily, PR professionals are hoping to create a broader network. Publics that are targeted via PR may be internal or external. Goals & Objectives: Public relations help to build awareness and reputation for the brand. The goals and objectives behind a successful PR campaign revolve around the fact that consumers place more confidence in a company they know and admire, and are more likely to do business. Advertisements are generated to generate revenue for a particular target market. They tend to be more focused on promoting a product or service than on building a reputation.

Control: When you buy an ad you decide how the ad will look, what it will say, where it will be placed and when it will run. The amount of exposure your ad receives depends in large part on how much money you have to spend. You have less control when it comes to PR, and specifically to working with the media. The media decides how the news will present your information, and whether it will even be covered. 

Strategy: There is a shorter-term target in mind for the ads. Ad copy is targeted at different seasons of buying (think holiday shopping), introducing a new product or offering exclusive offers to boost sales. PR professionals are always looking at the big picture, providing meaningful brand information to build a sustainable and dedicated "brand fans" base which includes consumers and other stakeholders.